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When you hear "natural," images of blue skies and mellow birds singing are what come to your mind. However when it comes down to cosmetics the term "natural" is often misused. Many companies advertise their products as natural even though they contain processed components. How can you tell whether a product truly organic or not?
Bluh Alchemy
Bluh Alchemy is an innovative clean skincare brand with a limited, treatment-focused line that features synergistic blends of rare botanical extracts. Founder Becky Bluh studied cosmetic chemistry and discovered how to harness the power of plant-based ingredients that have transforming physiological effects on skin. She sought out a range of plant extracts that could create a blueprint for optimal skin health, and guard against premature ageing and free radical damage, as well as the effects of oxidative stress.
Bluh's study and experimentation with rare botanicals led her to discover the groundbreaking Cellular Extraction process, which allows the extraction of a plant's entire phytoactive profile in its most potent and stable state. Her formulas use this revolutionary technology to provide Advanced Bioactive Solutions directly to the skin.
We selected two full-size Bluh Alchemy products for February's Beauty Heroes Discovery: the Botanic Retinol Cell Regeneration Concentrate (hero, but make it even better!) and the Eye Oil serum (sidekick that every superhero needs). Bakuchiol, which is an ingredient of retinol reproduces the corrective properties of retinol in this concentrate to effectively correct fine wrinkles, enlarged pores and breakouts. This is paired with a suite of antioxidants including Kakadu plum, which stimulates cell regeneration and diminish the appearance of hyperpigmentation and finger lime caviar that helps improve the firmness and tone of the skin and mountain pepper cellular extract with an unbeatable ORAC to help protect against premature ageing.
African Botanics
In a corner in the Walter Sisulu National Botanical Garden, Johannesburg, South Africa, grows a yellow-tinged Strelitzia (also called Mandela's gold), an endemic species that is also the country's botanical symbol. It's a tribute to the moral leader of the Rainbow Nation, and a reminder of the country's deep connection to nature and its abundant biodiversity.
The launch of the line of ultra-luxe green beauty products African Botanics was more than just a creative endeavor for Craig and Julia Noik. It was an opportunity to share a little bit of their culture with other people and to give them the same sense of belonging to this amazing place and its long-standing traditions that has always been a part of their lives.
The resulting skincare line honors traditional African beauty practices by utilizing ancient African phytochemistry, as well as cutting-edge botanical pharmacy. The most effective South African plants are sustainably procured from the country's remote, unexplored regions, and then combined with powerful actives selected with the help of biochemists and botanists both in South Africa and across the globe. The plants are then encapsulated using advanced extraction and encapsulation techniques, to create the ultimate eco-luxe, high-performance green beauty.
Fifty7 Kind
Fifty7 Kind is an internet first brand that offers plant-based skincare products in eco sustainable packaging. The elegant line of body and skincare care products are made of ingredients sourced from the distinctive hotspots of Southern Africa; these include oil extracts from plants, seed oils and rare minerals sourced from the sea, desert and the land. Gabrielle (founder of Fifty7 Kind) grew up as organic in the English countryside. She claims that her mother taught her to cook using raw ingredients and gather wild herbs to enhance beauty.
Utilizing organic cbd oil uk -sourced botanicals The slow-fusion artisanal process guarantees concentrated extracts of skin-health improving vitamins and fatty acids, trace nutrients, and non-polar amino acids. The brand sources rare, wild-crafted, and under-the-radar botanicals like Ugandan Vanilla and a sub-species of shea dubbed Vitellaria Nilotica that provides high levels of Vitamin A + E + K and non-polar antioxidants.
YINA is a California-based organic skincare brand created by two female Chinese Medicine doctors. This brand combines ancient Eastern herbal remedies with organic luxury. YINA products contain traditional medicinal herbs and plants such as Ashwagandha and Hawthorne Berry in addition to more commonly used organic ingredients that are used in many other skincare lines.
Live Botanical
Botanical skincare that bridges the gap between traditional and modern methods, bringing balance and harmony to enhance your natural beauty. Made in Portland, OR.
A botanical is a plant or part of a plant that is valued for its healing properties, flavor, or scent. Botanicals are used since ancient times to aid in maintaining and improving health, and even in skin care.
Botanicals are sold in fresh or dried form, as well as in various preparations. They are available in the produce aisle in a supermarket, or in the dietary supplement section in capsules, tablets tea bags, liquid preparations. A single chemical may be isolated from botanicals and then sold in capsule or tablet format as a dietary supplement.
The safety of a plant depends on its chemical makeup, how it works in the body, and the method of preparation. The amount of a particular botanical used in a product also has an impact on its safety. A cup of tea contains a small amount of the plant, however, a tincture is more concentrated.
A tincture can be made by soaking a botanical in a liquid such as alcohol or water to extract the desired constituents. A tincture can then be diminished to different strengths. The strength of a tincture usually expressed as an amount of botanical to extract.
YINA

Angela Chau Gray, Ervina Wu and Angela Chau Gray are both experts in Traditional Chinese Medicine. Their brand is a true tribute to ancient traditions with professional TCM practitioners at the helm. The result is a variety of artisanal, advanced and luxurious formulas for modern wellness routines such as Acupressure and acupuncture.
YINA is produced sustainably in California, and its products are rich in powerful bio-adaptive plants. Their most popular products are the NOURISH botanical oil serum and the anti-pollution cream. Both are rich in camellia seeds, safflower oils and licorice roots. They also contain anti-aging botanicals like rhodiola, bakuchiol, and Asian knotweed. The mask also includes coconut powder, pear carbon and moringa that cleanses.
Felicia is a member the super-efficient YINA operations team. She enjoys trying new products and adhering to the self-care rituals espoused the founders of the brand. She is particularly fond of the YINA anti-pollution treatment, which contains cleansing ingredients such as skullcap root, pearl powder tea seeds and moringa.
Malaya Organics
Malaya Organics, a Brooklyn-based 100 100% natural, high-performance product was created by Katya Slepak. She is an expert formulator and product designer, as well as a certified aromatherapist. The company's nourishing, result-driven products are designed to support skin naturally as it ages and are suitable for all skin types. The balancing elixirs they offer contain an effective blend of phytonutrient-rich whole-plant extracts, infused in-house for peak potency, rich in nutrients and anti-aging plant oils and essences recognized for their anti-inflammatory and elasticity-boosting properties.
Ingredients come from the taigas in Siberia as well as the forests of India, the Amazon and the deserts of Morocco. They have been carefully designed to help you connect to your inner landscape that is one of balance, peace and healing. The name "Malaya" is derived from a sandalwood forest in Shambhala tradition, and refers to a sacred garland of flowers used in ceremonies. These were the inspirations behind the carefully collected collection.
Fran Miller
Long before natural hair was cool Toronto-based Fran Miller launched her eponymous beauty line with the premise that "less is better." With the summer heat gaining momentum Miller's pared-down selection of essential oils for skin care is taking the wellness market by storm. The collection includes everything from shea butter to Goji berry body scrub to a hair-smoothing spritz and multi-tasking face oil.
In organic cbd oil of organically sourced, certified organic ingredients and partnering with mindful manufacturers both locally and around the globe, F. Miller has been committed to sustainability since the beginning of its existence. All of their high-performance essentials are free from harmful preservatives, synthetic fragrances and colorings, parabens, phthalates, mineral oils, petrolatum, aluminum, GMO's, and SLS's.
To ensure freshness All products are hand-mixed and bottled in small quantities. The brand collaborates with cosmetic chemists to create high-nutrient blends of plants that nourish and nurture radiant skin. In addition to their carefully sourced ingredients, the brand also has a green conscience that extends to their packaging and practices. They utilize recycled and biodegradable glass and focus on sourcing eco-friendly recyclable packaging materials. They offer a subscription and refill program to reduce waste.